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Initial Sketch

Showing How Target Market Hold Bags

Initial Sketches of Handbags

Concept Sketch of Handbag with Finger Grab

Final Handbag Design

With Feature Grab Section

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The Handbag Project The aim was to design a handbag for women over 50. A research heavy project involving questionnaires, interviews, fly on the wall documenting and photographing people in the street! This research led me to the conclusion that the target market, on the whole, tend to hold the handle of their handbag with their hand whilst walking. This led to a design feature of a handle to grip that would function if the handbag was used on the right or left shoulder. Complete with two zipped compartments on the side, one of which will be shielded against the body for items to be secure from pickpockets.